55-inch floor advertising, LCD advertising machine, commercial brand 55-inch interactive display first floor advertising, LCD advertising machine, commercial brand 55-inch interactive display first floor advertising, LCD advertising machine, the first commercial interactive display Brand LCD advertising is through CF card / U disk for program source LCD player and high-speed moving objects in a modern watch television advertising system. LCD advertising machine has begun to be widely used in railway, subway, bus, high-speed bus, supermarkets, hospitals and other areas, it's target audience is a special group - moving crowd. LCD advertising began in February 2001, Singapore's first installation in the bus million passenger trips start enjoying LCD advertising services. Because LCD advertising machine uses a high-tech, state of motion even when the vehicle speed of 120 km in the middle, can also be stable, clear viewing TV programs, and real time. This technology was quickly recognized by the majority of the crowd, China, Hong Kong, China Taiwan and other places have also introduced the technology buses. Currently my most domestic cities began in the bus automotive advertising automotive advertising. LCD advertising machine unique: the biggest advantage of the huge audience 1. LCD advertising wide audience flow of the crowd, this feature makes LCD advertising machine has a spacious living space, and do not worry squeezed traditional television. Traditional TV audience is fixed in one place relatively "static" crowd, the peak of such audience mainly in the evening. The urban population is busy working day, not too much time to sit and watch television, traditional television audience, "narrowing", mainly old home, the young audience. In contrast, a large number of mobile crowd filling the LCD advertising systems audience "widened", and object LCD advertising services including mobile population of the city to carry all kinds of transport and crowded areas. LCD advertising tentacles out into the city system can bus, subway, taxi or even train other systems. Data show that Beijing subway crowd on a day only up to 130 million. A medium-sized city buses up to 2000 to 5000, no less than three million passengers floating population, the number of private cars has also risen sharply. National train carrying amount in 2003 reached a staggering 1.3 billion people. Such a large audience of traditional TV market is "blind spot" just let LCD advertising systems dominate, just how high the potential commercial value, savvy investors natural idea. 2. Technical digitization Admittedly, every innovation and technology, are driving the social productivity leaps and bounds, the media industry's dependence on technology more apparent. Digital technology used in digital mobile TV, high-tech, technology innovation and strong, LCD advertising machine functions has been raised by providing a simple audio and video effects to DVD VCD player, the original CRT monitors are gradually being thinner and lighter LCD monitor Instead, LCD advertising machine has become the trend of the future development of radio and television. 3. The immediate dissemination of traditional television must sit a fixed place to watch. This is the day for work and bustle of the crowd is a luxury. Digital mobile TV and the emergence of LCD advertising machine, so you can see the TV anywhere mobile crowd, get more updated information, great to meet the fast-paced society, people demand information for, but also enrich the cultural life of the people. Even when the passenger traffic jam, you can also see clearly interesting TV program to eliminate the trouble. The revival spread monopoly advantage in the "interactive communication" reputable background monopoly passive receiver of the communication and dissemination of field defects, and now used in LCD advertising this particular mass media, the "passive receiver "had become a big advantage. The traditional television broadcasting, the audience has a relatively initiative - When switching to advertising on television, the public is more willing to change the channel, to avoid subjective "advertising bombardment," weaken the effectiveness of advertising information dissemination to some extent. Audience can choose when to see, what to see, feel free to change the channel, the effect of this advertising is not ideal for the spread. And this particular LCD advertising media, because of its uniqueness and forced to make a "monopoly" has become a big advantage. LCD advertising machine for the audience because in the "move" a relatively passive state, a good spread of LCD advertising content virtually no selective default "remote control", with a good spread of a preset content will visibility, unless shut their eyes, otherwise it must accept content playback. This monopoly spread LCD advertising, although deprived of the "" and the right to change the channel of the hands of the audience, but for those who ride fixed terms of office workers and other groups, but is conducive to the culture of the community groups, LCD advertising machine the same program and advertising consciousness or habit, from a psychological point of view, the state is moving or traveling consumers, "nothing to do" free time will make a spontaneous search for more information, so as not to conflict LCD advertising information dissemination, which for some preset good content (such as advertising), the spread better, making advertising campaign can be protected. 5. temptation spread advertisers need the best cost-effective advertising, will deliver your product or brand messages to up to target consumers, LCD advertising can be said for advertisers to provide a new, value choice. First, the LCD advertising aired throughout the day, the audience can watch the weather. According to statistics, the urban population in the bus advertising information acquisition time of at least 40 minutes or so, for the purposes of this advertisement is undoubtedly a very important advertising time. Moreover, the LCD may be different audiences for advertising, broadcasting different programs and advertising content, so that each time have become prime-time advertising. In general, LCD advertising for car consumers at fixed locations, which can guarantee that they see on television this week, the vast majority of mobile programs in a week. Second, the wide audience and hit the most valuable people. As mentioned earlier, the biggest advantage of the huge LCD advertising audience wide audience and the flow of people, including city buses, commercial vehicles, taxis, private cars, commercial buildings and train future coverage, intercity buses, banks, hospitals , telecom business and other system objects include dissemination or services between urban and densely populated urban areas of migrants. These audiences both consumer groups generally have mainstream consumer groups, so this compulsive viewing LCD advertising media nature of FMCG spread, it should be a good choice. 6. The contents of the LCD advertising system easy to be by media companies and transportation systems unified collaborative investment in the construction of the audience without increasing the cost of personal investment and consumption, just pay "attention resources" easy for the audience to accept. From this point, the popularity of LCD advertising is a completely profitable but also has a career both social welfare nature. 7. Information on how to maximize the use of existing information so that the overwhelming majority of the population for services and generate maximum economic and social benefits, has been the media attention and people thought. Traditional TV media information on the use of information far play its proper value. Run maximize revenue. 8. LCD advertising new opportunities for advertisers to bring the relatively fixed current mode of transmission, the majority of consumers complained to the Advertising monotony, but who can not escape, all in the passive acceptance, it is necessary to see who advertising creative, advertising effectiveness like who, on the one hand we will continue to sublimate advertising content, on the other hand are struggling to find a new kind of communication carriers, and new communication LCD advertising is precisely to solve this problem carrier, rather it's the majority of the audience is the most comprehensive body of consumers, so this new advertising vehicle easier to get the attention of consumers, and thus more advertising communication in place, more influential. First, the high advertising reach quickly and effectively launch advertising campaign, because of the special mode of transmission of LCD advertising, widespread transmission, especially buses, taxis and other public transport, ten hours a day traveling on the road able to deliver tens of thousands of people advertising information. Second, compared with newspapers, radio and other media, video advertising cost per thousand (CMP) is relatively low, only one newspaper, radio and other media, the cost of ten thousand points, relative to save advertising costs. Third, compared with cable television media, advertising, large capacity, fast content refurbished, information and good continuity. Large population movements, the media audience rate, passenger high concern. Fourth, and outdoor advertising relatively more readable, visibility and integrity features, such as the dissemination of information superiority. Fifth, a stronger sense of three-dimensional television advertising, the color is more vivid, more continuous action features, advantages compared to print ads, especially for brand promotion.